According to data compiled by Luxe.CO Tong, the first global real-time dynamic platform for fashion business under Luxe.CO‘s umbrella, Penhaligon‘s and Editions de Parfums Frederic Malle emerged as the two most active high-end niche fragrance brands in the Chinese market over the past year.
Specifically:
Penhaligon’s opened the most new stores in the past year.
Editions de Parfums Frederic Malle opened the most new pop-up stores in the past year.
In this article, Luxe.CO will explore the unique features of these two brands through a comparison of their development …
