Luxe.CO Exclusive | HOKA vs. Salomon: Who is Advancing Further in the Chinese Market for Outdoor Sports Footwear?

Aug 21, 2023

In today’s Chinese sports and outdoor market, HOKA ONE ONE (referred to as “HOKA”) and Salomon have both garnered significant attention due to their distinctive outdoor sports footwear products. The market activity of these two brands over the course of this year has been quite comparable.
It’s worth mentioning that both of these brands originated from the southeastern French town of Annecy, nestled at the foot of the Alps. However, there is a 62-year gap in their histories. Interestingly, HOKA ONE ONE, now headquartered in the United States, had both of its co …