Luxe.CO Intelligence Exclusive Report | Opening 12 Stores in a Year. What is Maison Margiela’s Strategy in the Chinese Market?

7月 25, 2023

Luxe.CO Intelligence releases a new brand research report: Maison Margiela in China – Unraveling the Latest Deployments and Localization Practices of the Luxury Brand Maison Margiela in the Chinese Market.

Maison Margiela, under the umbrella of Italian luxury conglomerate OTB, also home to distinctive brands like Diesel, Jil Sander, and Marni, has collectively been forged into what its founder and chairman, Renzo Rosso, describes as an alternative luxury conglomerate.
Rosso has repeatedly expressed the group’s mid-term plan for going public, revealing in 2021 that the aim …