In July 2025, Ralph Lauren kicked off its multi-city tennis-themed campaign titled “The Winner’s Journey: Will. Wisdom. Discipline.,” in Beijing. Luxe.CO was invited to attend the opening event.
With an immersive Wimbledon experience, the event paid tribute to the shared values between the brand and the prestigious tennis tournament, aiming to inspire more people to become champions and embark on their own path to excellence.
On the day of the event, former member of China’s national men’s tennis team and national champion Li Zhe, along with renowned Chinese tennis player and French Open women’s doubles runner-up Duan Yingying, took the stage to inaugurate the journey with a forum themed around excellence. Drawing from their own careers, the two athletes explored the DNA of a champion, covering mentality, mindset, and action, offering deep insights into the spirit of a winner and sharing what it takes to pursue excellence both on and off the court.
Following the forum, the two champions delivered an elegant on-court showdown, showcasing the strategic artistry of the game. Guests were also treated to an on-site tennis lesson with a seasoned coach, offering them an immersive experience into the aesthetics of tennis and the power of focus in achieving victory.
The event space was infused with Wimbledon flair, featuring the classic green-and-purple color palette and strawberries with cream, the quintessential courtside treat, evoking a refined British ambiance. Guests also had the opportunity to explore the 2025 Polo Ralph Lauren Wimbledon Special Collection, experiencing firsthand the harmonious blend of sporty elegance and premium craftsmanship.
Ralph Lauren emphasized that since the partnership began in 2006, the brand and Wimbledon have embodied the champion’s spirit for 150 years. From fierce matches on the court to quiet dedication behind the scenes, the collaboration tells a lasting tale of excellence through “Will. Wisdom. Discipline.”
In addition, the brand maintains close collaborations with two other Grand Slam tournaments, the US Open and the Australian Open, continuing to celebrate the enduring spirit of champions.
Starting in Beijing, Ralph Lauren’s tennis-themed campaign will travel to additional cities this summer. Through the unifying power of tennis, the brand invites consumers to embrace the champion’s spirit, Will. Wisdom. Discipline. and embark on a shared journey toward excellence.
｜Source: Official Press Release
｜Image Credit: Courtesy of the Brand
｜Editor: LeZhi
