Louis Vuitton
French luxury brand Louis Vuitton recently announced the appointment of Pierre Castillon as Vice President of Global Communications, Strategic Planning, and Digital Business. He will report to Blake Harrop, Executive Vice President of Brand Image and Communications. This newly created role aims to consolidate strategic planning, performance evaluation, and digital communication management within the brand’s communications function.
Pierre Castillon brings over 15 years of experience in the luxury industry. He previously served as Global Head of Digital Media at Louis Vuitton for six years, leading global digital communications across media, social platforms, content production, podcasts, website and app user experience, and CRM. Prior to joining Louis Vuitton, he worked at Chanel overseeing digital content creation for global fragrance, beauty, and skincare categories. He also accumulated extensive experience in digital communication, social media, and brand marketing at Condé Nast and La Dépêche du Midi. Earlier in his career, he worked in the UK as a beauty consultant for Chanel, giving him a solid frontline retail foundation.
This appointment is part of a series of internal promotions at Louis Vuitton. Recently, the brand promoted Cécile Durieux to Vice President of Menswear and Corporate Communications and Bianca Manley to Vice President of Womenswear Communications.
L’Occitane Group
French beauty and skincare group L’Occitane has appointed Adriana Nicolae as General Manager of Travel Retail Asia-Pacific.
Adriana Nicolae brings over 20 years of international experience in managing luxury and retail brand portfolios across multiple markets. She previously worked for nearly seven years at DFS, the global luxury travel retailer under LVMH Group, where she held several senior leadership roles, including Global Merchandising Director and Asia Brand Director. Before joining LVMH, she began her career at French travel retail group Lagardère Travel Retail and also held positions at Parfums Christian Dior.
Coty
French fragrance giant Coty recently appointed Björn Strumann as Executive Vice President (EVP) for Europe.
Björn Strumann brings over 20 years of international leadership experience spanning both consumer goods and luxury industries. Known for his strengths in team leadership and business growth, he has deep expertise in global market strategy, consumer insights, and omnichannel development.
Strumann has been with Coty for eight years, serving as General Manager for the DACH region (Germany, Austria, Switzerland), European distribution markets and e-commerce, and luxury business. He has held multiple market management roles, demonstrating strong regional leadership and business transformation capabilities. According to the company, he has successfully led several European business units—including e-commerce, distribution markets, and the DACH region—achieving significant commercial success while fostering a culture of collaboration and innovation.
Prior to Coty, Strumann spent nearly a decade at Procter & Gamble (P&G), where he worked across sales, marketing, and customer management, primarily overseeing beauty business in the DACH region, showcasing a solid understanding of local markets and global operations.
G-Star
On April 29, Dutch fashion brand G-Star announced the appointment of designer duo Rushemy Botter and Lisi Herrebrugh as its new Creative Directors. The move aims to merge G-Star’s cutting-edge denim innovation with the duo’s refined tailoring techniques and deconstructed streetwear aesthetics. This appointment marks a creative pivot and stylistic statement for G-Star, as well as a strategic step to elevate its global brand visibility. The brand has been undergoing a full-scale transformation since being acquired by brand management company WHP Global in 2023.
From 2018 to 2022, Rushemy Botter and Lisi Herrebrugh served as Co-Creative Directors of Nina Ricci. They also helm their own label, Botter, which fuses influences from Amsterdam and the Caribbean. The pair are set to unveil their first G-Star “Raw Research” collection during Paris Fashion Week in January 2026.
Above: Rushemy Botter (left) and Lisi Herrebrugh (right)
In the official press release, Rushemy Botter stated: “I have vivid memories of G-Star from the late ’90s—the designs, the styles I wore, and the brand’s influence on denim culture. Being part of the brand’s next chapter is an exciting opportunity.”
G-Star has been rebuilding its ties with avant-garde designers, including a recent collaboration with Belgian fashion designer Walter Van Beirendonck—one of the “Antwerp Six” and Botter’s early mentor. Over the past two years, G-Star has also focused on strengthening its brand foundations by reintroducing classic pieces like the Elwood jeans and military-style jackets, expanding its team, and reopening directly operated stores in core markets such as the Netherlands and France.
| Source: Official websites of the respective brands and executives’ LinkedIn pages, Globalcosmeticsnews.com
| Image Credit: Official brand websites
| Editor: LeZhi
