Swarovski Approaches Point Where Losses Turn to Profits as Sales Achieves Strongest Growth in 7 Years

3月 09, 2023

Austrian artificial crystal and jewelry brand Swarovski announced its key financial data for 2022. Revenue increased significantly by 10% to 1.83 billion euros, achieving the strongest growth in seven years. Excluding the Chinese market, the YoY growth rate of revenue reached 18%.
All major product categories saw significant growth, with jewelry products leading the way with a growth rate of 15%; online sales also grew by 5%, accounting for 20% of the company’s business. Due to the brand upgrade strategy, sales growth, and savings in operating costs, the gross profit margin incr …