TAG: Brand Strategy

“Reviving Gucci’s growth momentum is a top priority for Kering in the short term.”

5月 13, 2024

It’s worth noting that in 2023, Yatsen Holding’s annual R&D expenses amounted to 110 million yuan, with the annual R&D expenditure ratio increasing from 2.4% in 2021 to 3.3%.

5月 07, 2024

L’Oréal Group held the “Riding the Waves of Civilization, Great Beauty Abounds—2023/2024 Annual Development Strategy Annual Communication Conference” in Shanghai.

4月 25, 2024

Jean-Jacques Guiony admitted that compared to the high growth of the past few years, the current “normalization” seems abnormal.

4月 22, 2024

One thing is clear: On is not a luxury fashion brand, but a high-end athletic brand.

3月 29, 2024

Despite Uniqlo’s total store count in China surpassing 1000, ranking first globally, its sales still fall short of the domestic market in Japan.

3月 18, 2024

“The growth rate of the prestige fragrance market indeed exceeds that of the high-end fragrance market. Luxury brands are doubling down on this category.”

3月 11, 2024

In the Chinese market, the Coach brand currently occupies a unique niche that is distinct from traditional European luxury brands, and this gap is unprecedentedly large.

2月 28, 2024

Axel Dumas, who has led Hermès for ten years, rarely shares his latest views on the entire luxury industry and the Chinese market, and provides a detailed analysis of the company’s long-standing development strategy.

2月 26, 2024

In January 2024, the actual sales volume in the mainland China market was very optimistic, and the group was very satisfied.

2月 22, 2024