Tiffany will open several new stores in the Chinese market and has secured prime locations.

Adidas plans to have at least 30% of all Adidas clothing and equipment sold in China by next year come from Chinese design. Before the crisis, this figure was only in the low single digits.

L’Oreal has developed a new “5 Prong” strategy: innovation, diversity and inclusivity, multi-polarization, global localization, and sustainability.

Expanding its retail network in new cities with caution and opening one new boutique store per year in a new city to increase its brand influence in China are two top priorities for Hermès in the Chinese market.

“To truly achieve global decarbonization in our operations, we need to shift from reducing carbon intensity to absolute carbon reduction,” says Kering.

The company is consistently increasing investment in its design department, remaining committed to local production in Italy, and collaborating with textile education institutions to enhance artisanal textile craftsmanship.

China is Swarovski’s second-largest market worldwide (accounting for 12% of sales), while Germany is the largest market in the European region.

In 2021, the company acquired all IP rights of the Swiss high-tech sports luxury brand X-BIONIC in China.

The goal of the “new strategic plan” is to double the brand’s sales to approximately 200 million euros within three years.

In the future in the Chinese market, the Group will expand its brand portfolio and expand into new areas.