TAG: Brand Strategy

In the future in the Chinese market, the Group will expand its brand portfolio and expand into new areas.

2月 16, 2023

Wolverine Worldwide and Designer Brands have signed an exclusive licensing agreement for Hush Puppies branded footwear in the US and Canada.

2月 14, 2023

More than three months after the opening of Bosideng’s London flagship store, LuxePlace.com visited the store on-site and found the redesigned store very different from the previous one. Through this article, we will take readers to understand how Bosideng re-arranged its London flagship store and how to step out again as a Chinese brand going abroad.

2月 08, 2023

Norda not only fills the niche market targeted by Zegna Group but also fits the Group’s high-end positioning. 

2月 02, 2023

Over the past month, the Italian luxury brand Etro has opened four stores successively in Chengdu Sino-Ocean Taikoo Li, Chengdu SKP, Beijing DT51, and WS Mall Wuhan International Plaza, fully accelerating its expansion in the Chinese market.

1月 31, 2023

“BOLD helps L’Oréal connect to a global ecosystem of startups and gain early access to disruptive technologies and brands to create the beauty that moves the world. Our ambition: beyond investing, we seek to provide smart support to our startups.”

1月 31, 2023

In 2022, Luxe.CO’s Personnel Trends column recorded a total of 29 fashion and luxury brands that had announced changes to their creative directors. Among them, 27 companies have newcomers in place, and 2 companies have left the spot vacant. From this, we have observed 5 important trends.

1月 07, 2023

VF shares have fallen 64% in the past year, giving it a market value of about $10 billion.

12月 20, 2022

“We want to win in China’s prestige skincare market, and this is our top priority.”

11月 20, 2022