CHIC CHOC, HIDEMI, and lost in echo, three Chinese designer brands, have opened street-side stores in Shanghai.
According to the current schedule, over 100 fashion brands are participating in London Fashion Week, including well-known names like Burberry, JW Anderson, Simone Rocha, as well as the winners of prestigious awards such as the BFC/Vogue Designer Fashion Fund recipient 16Arlington, the 2023 BFC Fashion Trust Award winner Chopova Lowena, Molly Goddard, and the brand Labrum London, which received the Queen Elizabeth II Award for British Design earlier this year.
The fourth issue of [Luxe.CO Chinese Fashion Designers Monthly] 2023 (March 1, 2023 – March 31, 2023) contains 28 marketing news from 21 Chinese designer brands, including co-branding, offline channel expansion, pop-ups, offline activities, and appointment of spokesperson.
The co-branded capsule collection contains 3 different styles of black down jackets, combining the respective design features of MM6 and CHENPENG.
Luxe.CO interviews two Chinese designers, Feng Chen Wang and Sean Suen, and got them to share their insights and what they have gained from their trip to Paris as well as their thoughts on brand development after the epidemic.
As China plays an increasingly important role in the global luxury goods market, its fashion industry growing by leaps and bounds, more and more international luxury brands have set out cooperating with Chinese fashion brands in co-branding their products or services.