The brand combines the Loro Piana family’s expertise in top-tier textile supply chains and entered the market through the high-performance sportswear segment.

In this edition of Luxe.CO Founder’s Talk we delve into the reflections of this Beijing-based entrepreneur as she reviews the ninth year of her entrepreneurial journey and the fifth year of formal company operations. As the top executive of the company, how does she lead the brand through iterative upgrades?