“China is one of the most dynamic markets in the global fragrance industry. What we hold in our hands is gold—the key lies in how we make it shine.”

Lorenzo Bertelli, the Head of Corporate Social Responsibility at Prada Group, is one of the driving forces behind the SEA BEYOND project. He stated, “Through SEA BEYOND, we continue to advance our educational objectives, which is the only way forward. The cost of prevention is always lower than the cost of solving problems.”