How did Norda Run rise rapidly?

Luxe.CO and Luxeplace.com will be dispatching a reporting team to Florence in June to cover Pitti Uomo 104 on ground!

Rossignol has achieved significant growth in its performance and is now shifting its focus towards a more sustainable business model. By promoting eco-friendly products and deepening environmental practices within the global skiing equipment supply chain, the group is striving to create a greener skiing experience.

The company’s independent brand business benefited from the explosive growth of domestic outdoor camping, achieving revenue of RMB 705 million, with an impressive year-on-year growth of 130.50%, becoming a new highlight in the company’s performance.

In 2021, the company acquired all IP rights of the Swiss high-tech sports luxury brand X-BIONIC in China.

Wolverine Worldwide and Designer Brands have signed an exclusive licensing agreement for Hush Puppies branded footwear in the US and Canada.

Norda not only fills the niche market targeted by Zegna Group but also fits the Group’s high-end positioning.