Luxe.CO Exclusive | Stone Island vs. Patagonia: How Do These Two Major “Hardcore” Outdoor Brands Approach the Chinese Market?

Aug 30, 2023

Stone Island and Patagonia, both outdoor clothing brands, are highly regarded among outdoor enthusiasts for their high performance and avant-garde designs. Over the past year, both brands have shown strong activity in the Chinese market.
Founded by the Italian “father of functional clothing,” Massimo Osti, Stone Island continues to lead in researching and developing experimental fabrics. Since its acquisition by the Moncler Group, their exploration of fabric technology has deepened. On the other hand, Patagonia, based in the United States, has ingrained sustainability at i …