On February 17, HUISHAN ZHANG held its Fall/Winter 2023 collection show during London Fashion Week, the first time the designer attended the show in person since the pandemic.

More than three months after the opening of Bosideng’s London flagship store, LuxePlace.com visited the store on-site and found the redesigned store very different from the previous one. Through this article, we will take readers to understand how Bosideng re-arranged its London flagship store and how to step out again as a Chinese brand going abroad.