At the LVMH pavilion, Hennessy showcased its initiatives and strategies from multiple dimensions—including products, craftsmanship, artist collaborations, and sustainability—highlighting the brand’s efforts globally, with a particular focus on China.

Last month, the globally renowned spirits company, Edrington Group, held a launch event in Shanghai for their premium Scottish single malt whisky brand under their umbrella: The Macallan, introducing The Macallan Litha.

Using videos to tell their stories and furthering the main theme of sustainability.