Talk with Chinese Designer Zhang Huishan: Merging the “East” and the “West” Towards A Global Audience

According to the current schedule, over 100 fashion brands are participating in London Fashion Week, including well-known names like Burberry, JW Anderson, Simone Rocha, as well as the winners of prestigious awards such as the BFC/Vogue Designer Fashion Fund recipient 16Arlington, the 2023 BFC Fashion Trust Award winner Chopova Lowena, Molly Goddard, and the brand Labrum London, which received the Queen Elizabeth II Award for British Design earlier this year.

More than three months after the opening of Bosideng’s London flagship store, LuxePlace.com visited the store on-site and found the redesigned store very different from the previous one. Through this article, we will take readers to understand how Bosideng re-arranged its London flagship store and how to step out again as a Chinese brand going abroad.

Through in-depth conversations with Guan Lin, we have gained three important insights into the growth of designer brands: being grounded allows managers to have a good “feel” for things, gathering popularity enables the brand to have broad appeal, and resonating with the emotions of the times allows consumers to follow in harmony.