On October 7, 2022, Bosideng International Holdings Limited, China’s largest down jacket manufacturer, reopened its flagship store in London, UK, after renovations, the first time the store opened since its closure in 2017.
More than three months after the opening of Bosideng’s London flagship store, LuxePlace.com visited the store on-site and found the redesigned store very different from the previous one. Through this article, we will take readers to understand how Bosideng re-arranged its London flagship store and how to step out again as a Chinese brand going abroad.
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