Japanese bookstore chain TSUTAYA Books has announced a strategic partnership with Chinese stationery brand M&G, under which M&G’s full range of stationery products will be sold at nearly 120 Tsutaya locations across Japan.
According to both parties, the M&G product displays at Tsutaya have quickly gained popularity. Among the best-selling items are its retractable highlighters and 0.18mm ultra-fine gel pens.
This marks the first comprehensive debut of a Chinese stationery brand at Tsutaya Bookstore and is expected to enhance M&G’s global brand recognition.
Umezawa Toyonori, Head of Stationery at Tsutaya Bookstore, commented that M&G’s products are highly innovative and particularly well received by younger consumers.
Positioned as a bookstore that offers high-end lifestyle concepts, Tsutaya Bookstore currently operates under the retail division of Culture Convenience Club Co. It is an upgraded version of the “TSUTAYA” retail chain, which provides rental, purchase, and recycling services for DVDs, books, and more.
In December 2024, M&G participated in Japan’s largest stationery exhibition, Stationery & Women’s Expo, where it already attracted attention from Japanese consumers.
About M&G Stationery
Headquartered in Shanghai, China, and listed on the Shanghai Stock Exchange under the ticker M&G Stationery (M&G Stationery Co., Ltd., SH603899), the company is a comprehensive stationery supplier integrating creative value and service advantages. M&G has become one of the world’s largest stationery manufacturers, with product categories covering writing instruments, student stationery, office supplies, and related products. It was listed on the Shanghai Stock Exchange in 2015. The company operates nearly 70,000 retail terminals nationwide and manages over 700 flagship retail stores under formats such as M&G Life and Jiumu Sundry Store.
M&G has maintained consistent revenue growth for more than a decade. In 2024, its total revenue reached RMB 24.228 billion [approximately USD 3.35 billion]. As of March 27, its latest market capitalization stood at RMB 27 billion [approximately USD 3.73 billion].
｜Source: Official press release, Retail Asia
｜Image Credit: Company website
｜Editor: LeZhi
