From November 5th to 10th, the 6th China International Import Expo (hereinafter referred to as Import Expo) opened in Shanghai, bringing together guests from 154 countries, regions, and international organizations for this economic and trade extravaganza.
Under the banner of Luxe.CO, the world’s first real-time fashion business platform, Tong.Luxe.CO, has launched a special series for the Import Expo.
On November 5th and 6th, Tong.Luxe.CO featured a total of 32 updates from global fashion and luxury brands participating in the Import Expo. We have handpicked 11 of these updates to share with everyone. For the complete real-time coverage on Tong.Luxe.CO, please download the 6.0 version of the Luxe.CO app.
Here are this week’s selected news updates:
1) BVLGARI’s fourth participation in the Import Expo features immersive AI interactive experiences, collaboration with two contemporary Chinese artists, and the display of the “Serpenti Forever” capsule collection of bags. The brand also showcases its first Digital Collectibles high jewelry collection.
2) DIOR’s Import Expo booth aims to highlight the brand’s deep connection with China. It includes the debut of handbags from the limited-edition “DIOR LADY ART #7” collaboration series, created by Chinese artist Wang Yuyang. Within the same area, DIOR employs augmented reality (AR) glasses for a virtual immersive experience, allowing participants to explore the legendary mansion at 30 Avenue Montaigne in Paris.
3) FENDI’s exhibition area revolves around the “hand in hand” project, where two intangible cultural heritage inheritors of Yi embroidery and silverware collaborate to present a special edition Baguette handbag crafted for the “hand in hand” artisanal art exhibition in Beijing in 2023.
4) Cartier presents “Cartier Style, a Timeless Journey” as its theme for the sixth Import Expo, with the debut of the Tank Chinoise China-exclusive watch.
5) Bailian Group participates in the Import Expo. Their fashion buying store, the bálancing, takes the role of representing the brand with a narrative called “Shifting Landscapes.” They create a BEST-LINKS booth covering around 1000 square meters.
6) COACH exhibits for the fifth consecutive year, introducing a new sub-brand called “Coachtopia” focused on circular craftsmanship and innovative collaborations. The exhibition area includes a customized service experience zone and a digital interactive experience zone.
7) SKECHERS joins the sixth Import Expo, focusing on youth and sports, featuring areas like Pickleball, Slip-ins, UNO, Walking, Outdoor, and Kids, catering to various sports and activities.
8) During the Import Expo, leading global medical aesthetics and biopharmaceutical company Allergan Aesthetics announces a strategic partnership with Chinese e-commerce operation service provider UCO, providing a one-stop online commerce solution for the upcoming entry of the American skincare brand SkinMedica into the Chinese market.
9) Clinique participates in the sixth Import Expo and launches the first dual-effect anti-aging face cream produced by the “Clinique Laboratory,” making its debut in Asia.
10) Edrington, a globally renowned spirits company, exhibits for the third time, featuring its Highland Park brand for the Import Expo.
11) MUJI participates in the Import Expo for the first time, with a booth concept centered around the natural landscapes of mountains and rivers found on Earth.
About Tong.Luxe.CO
Launched on Luxe.CO website and app in early summer 2022, Tong.Luxe.CO is an innovative digital service that tracks daily activities of fashion brands with all-encompassing coverage for China market and selective coverage for overseas market.
The activities covered include product launch, store opening, marketing events, as well as personnel change, financial reporting and other major corporate initiatives.
Through Tong.Luxe.CO, you could find over 2000 entries on average each month about more than 1000 brands in luxury, fashion, beauty, sports and outdoor …, all tagged carefully to facilitate multi-dimensional analysis for further research.
For brand inquiries, you can contact us at tong@luxe.co
