What Is Boucheron’s “Secret Weapon” Against the Downturn?

8月 15, 2024

In the latest financial report released by Kering Group, it was specifically mentioned that “the strong growth of the jewelry brands is primarily driven by the French high jewelry brand Boucheron.” Kering stated that Boucheron “has exceptional momentum.”
In the first and second quarters of fiscal year 2024, Boucheron achieved double-digit growth for two consecutive quarters. Such performance is remarkable feat in the entire high-end jewelry market.
High jewelry brands are usually known for their intricate craftsmanship, precious gemstones, priceless value, and …