Why is FREITAG’s First China Direct-Sales Store Located in an Alley of Shanghai?

4月 08, 2023

On March 25th, Swiss sustainable bag and accessory brand FREITAG opened its first China direct-sales store on Jiaozhou Road, Jing’an District, Shanghai. It is also FREITAG’s second flagship store worldwide.

Since building its headquarter in Zurich, FREITAG has always been known for its unique store designs. This time, the opening of its first flagship store in China also attracted a lot of attention. Behind the industrial style design lies its careful consideration in shaping the brand image.
FREITAG first entered the Chinese market in 2018, opening its first store in Chi …