Brunello Cucinelli Latest Financial Report: China’s Market Share to Gradually Increase, Full-Year Revenue Expected to Grow by 10%

10月 23, 2025

After the market closed on October 16, Italian luxury group Brunello Cucinelli released its Board-reviewed financial results for the first nine months of fiscal year 2025, ending September 30: total revenue increased by 10.8% year-on-year to €1.0192 billion (at constant exchange rates: +11.3%), in line with preliminary figures released two weeks ago.

Brunello Cucinelli, Founder, Executive Chairman, and Creative Director of the brand, stated, “It is with great confidence and delight that we wish to share the positive spirit we experienced during the shows in London, Milan, and Paris — a sentiment shared by the entire global luxury market and that firmly guides us towards a longed-for and healthy balance.

“In our boutiques, we have received words of sincere and profound appreciation: for the warmth of our hospitality, the style, the visual presentation, the lifestyle — an appreciation as lively as the strong support for our idea of humanistic sustainability. From all this, we perceive an overall picture of remarkable vitality surrounding our brand, a vitality that is reflected in the excellent sales results of the past nine months as well as in the first fifteen days of October, where we have continued to see outstanding numbers.”

Key Financial Highlights for the First Nine Months of FY2025 (ending September 30):

By Region:

— Europe:

In Italy, total revenue rose 9.1% year-on-year to €120.3 million, with the delivery cadence of the Spring/Summer and Fall/Winter 2025 collections particularly boosting second-quarter performance.

The Group’s solid domestic operations across European countries, combined with high-end tourism, particularly from American clients, drove a 10.8% year-on-year increase in third-quarter revenue, marking further improvement over the previous quarter.

— Americas:

Performance improved further in the third quarter compared to previous periods, with monobrand stores showing very positive results. In luxury department stores, ready-to-wear remained one of the top-performing categories.

In addition, mid-season sales outperformed the same period last year across both retail and multi-brand channels.

The Winter collection launched under the new tariff environment; growth in the Fall/Winter 2025 collection offset the impact of tariffs and did not affect sales or customer purchasing willingness.

— Asia:

The Chinese market once again achieved double-digit growth. The Group stated that the market will gradually and steadily bring in new customers to the luxury sector.

Currently, the Chinese market accounts for approximately 13% of total revenue, and the Group expects this share to grow steadily, driven by the uniqueness of its collections and the extremely high level of craftsmanship. In this context, the brand opened a new store in Shanghai’s Pudong district. “We have always planned to open one or two new stores per year while striving for healthy same-store growth. Despite many suggestions to increase brand awareness, we have chosen not to accelerate distribution or communications, as we recognize the unique pace, responsiveness, and strong digitalization of the Chinese market.”

The Middle East also performed positively, with the newly opened Abu Dhabi boutique in Q3 providing support. South Korea maintained steady performance, while Japan continued to contribute positively to the region’s overall growth.

By Channel:

— Retail:

Revenue growth was recorded across all regions, both for the first nine months of the year and in the third quarter. Third-quarter total revenue rose 14.4% year-on-year to €210 million.

Significant improvements in like-for-like sales supported this growth, along with the opening of two key new stores during Q3 — the Abu Dhabi The Gallery boutique and the Shanghai Pudong IFC boutique — and the progressive contribution from stores opened in the second half of last year.

Sales performance for the Spring/Summer 2025 collection was very positive, continuing the strong results of previous seasons and contributing to healthy inventory management.

— Wholesale:

The multi-brand channel continued to perform strongly, reinforcing its long-recognized strategic importance. Sales results for the Spring/Summer 2025 season were also very attractive for wholesale partners.

Initial in-store sales of the Fall/Winter 2025 collection have also been very favorable. Furthermore, orders for the Spring/Summer 2026 men’s and women’s collections have been successfully completed, yielding very positive results.

Looking ahead, the Group stated, “The Fall/Winter 2025 collection had a strong start in stores, and October sales have continued to validate the robust sales trend seen across all regions in the first nine months of the year.”

“These results provide clearer visibility and strengthen our confidence in achieving our 2025 targets, with full-year revenue expected to grow by approximately 10%, alongside healthy and balanced profit levels.”

|Source: Official Financial Report
|Image Credit: Official Website
|Editor: LeZhi

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