The Chinese market confirmed its excellent state of health, maintaining significant double-digit growth in every quarter.

Currently, the Chinese market accounts for approximately 13% of total revenue, and the Group expects this share to gradually increase.

Management has decided: even at a time when there are more opportunities for our brand, we have chosen not to accelerate either in distribution or in communication.

Brunello Cucinelli: “We don’t want to open stores blindly in China. We’re not looking to achieve 15%–20% growth through China. We don’t want to be acquired by anyone. We want balanced growth.”

“We remain highly optimistic about the high growth potential of the Chinese market, and while maintaining the brand’s absolute exclusivity, we plan to further enhance our market influence.”

For the eighth time, the Luxe.CO team immersed itself in the heart of Pitti Uomo, decoding the latest trends in the global menswear industry and capturing brand inspirations rich with creativity and insight.

By the end of the year, the brand will launch its second fragrance collection, adding six new scents under the series name “Incanti Poetici.”

“we envisage for 2025 a healthy growth of around 10%.”

Brunello Cucinelli’s outlook suggests that the company’s full-year revenue for 2024 is expected to grow by approximately 10%, while maintaining a healthy and balanced profitability.

Brunello Cucinelli anticipates a healthy growth of approximately 10% in revenue for the fiscal year 2024, along with a very commendable profit margin and profits.