On February 19, Italian luxury group Moncler Group released its full-year financial results for the year ended December 31, 2025: total revenue increased by 1% year-on-year to EUR 3.132 billion (at constant exchange rates: +3%), while net profit declined by 2.02% to EUR 627 million. Consolidated gross profit amounted to EUR 2.4462 billion, with a gross margin of 78.1%, in line with 2024.
Remo Ruffini, Chairman and Chief Executive Officer of Moncler Group, stated, “2025 was a year that reminded me what matters most: clarity of strategic direction, quality of execution, and the ability to stay grounded and flexible in a continuously volatile context.”
He added, “This focus delivered a solid year‑end performance, with both Moncler and Stone Island gaining traction across channels and key markets, despite a demanding comparable base. These results show the strength of our brands and of our business model, but above all, the commitment of our team worldwide.
As our Group grows, we reinforce our organisational structure to address future opportunities and challenges in the most effective way. The arrival of Leo Rongone as Group CEO in April represents an important addition to our already solid and successful organization.
We move into 2026 with a well-established platform as well as a strong determination to continue shaping our future. Our ambition is clear: to keep strengthening our brands, investing in our organisation, and building enduring value over time.”
During the analysts’ conference call, Remo Ruffini emphasized, “I am not resigning, nor will I step into the background. I will serve as Executive Chairman, continuing to lead the Group’s creative direction and define its strategic development plans.”
Moncler Brand
The Moncler brand recorded full-year revenue growth of 1% to EUR 2.721 billion, or +3% at constant exchange rates.
Asia (including Asia-Pacific, Japan and South Korea) generated revenue of EUR 1.416 billion, up 7% year-on-year at constant exchange rates. Supported by both local consumers and tourist spending, all markets achieved growth in the fourth quarter, with particularly strong performances in the Chinese market and South Korea.
By channel, offline performance continued to outperform online, particularly in Europe, the Middle East and Africa, as well as in the Americas.
In 2025, stores open for at least 12 months recorded a 1% year-on-year decline in revenue.
As of December 31, Moncler’s directly operated single-brand store network comprised 295 stores, a net increase of nine compared with the same period in 2024. Key fourth-quarter developments included the opening of the Gwanggyo store in South Korea and the expansion of the Seattle store in the United States. The Moncler brand also operated 49 single-brand wholesale stores, a net decrease of seven year-on-year.
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Stone Island Brand
Stone Island recorded revenue growth of 2% to EUR 411.2 million, or +4% at constant exchange rates.
In 2025, Asia (including Asia-Pacific, Japan and South Korea) generated revenue of EUR 116.3 million, up 16% at constant exchange rates. In the fourth quarter, Asia grew 22% year-on-year at constant exchange rates, with all markets in the region accelerating sequentially. The Chinese market and Japan continued to lead performance.
At constant exchange rates, the brand’s directly operated channel grew 11% for the full year 2025 and 16% year-on-year in the fourth quarter, further accelerating compared with the previous quarter. All regions delivered solid results, with particularly strong performances in the Americas and Asia, and both offline and online channels achieved robust double-digit growth.
As of December 31, Stone Island’s single-brand store network comprised 95 directly operated stores, a net increase of five year-on-year. Key fourth-quarter developments included the opening of a store in Costa Mesa, California, and a store in Yorkdale, Canada. The Stone Island brand also operated 11 single-brand wholesale stores, a net increase of two compared with the same period last year.
It is worth noting that in October 2025, Stone Island Japan Inc. acquired the remaining 20% stake held by its Japanese shareholder for EUR 2.9 million. Following completion of the transaction, Moncler, through its subsidiary Sportswear Company S.p.A., holds 100% of Stone Island Japan Inc.
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Looking ahead, Moncler Group will strengthen the global, all-dimensional development of the Moncler brand and deepen the heritage of the Stone Island brand throughout the year, with product as the absolute core.
In 2026, Moncler will continue to reinforce its three complementary brand pillars — Moncler Grenoble, Moncler Collection and Moncler Genius — unlocking their potential across global markets through distinctive events and tailored marketing strategies.
Stone Island will build on the momentum achieved in 2025 to further unlock brand potential: enhancing global brand awareness through targeted marketing initiatives to attract new target audiences. The brand will continue to strengthen its identity rooted in research and experimentation, placing product at the absolute core of its storytelling. By expanding core categories and maximizing product appeal through iconic pieces and sub-lines, while reinforcing its signature total-look proposition, Stone Island will further elevate its brand positioning. The brand will also continue to optimize its distribution network and retail operations, implementing a curated, omnichannel, consumer-centric strategy across all touchpoints to deliver authentic, premium customer experiences.
| Source: Official financial report, Reuters
| Image Credit: Official financial report
| Editor: LeZhi
