As the largest beauty retailer in the United States, Ulta Beauty has experienced a roller-coaster ride in its stock price over the past few years. Impacted by the pandemic, its shares dropped from $300 per share in March 2020 to $148 per share. However, through a series of effective responses and improvement measures, the company rebounded and continued to rise, reaching a historical high of $551 per share in May this year. Its stock price has nearly tripled compared to three years ago, and its market value has briefly exceeded $27 billion.
Ulta Beauty was co-founded in 1990 by Dick …
