Recently during our conversation with multi-brand boutiques in China, we often heard that the French designer brand Ami is their best-selling brand. In some high-end shopping centers, the lesser-known Ami stores are also found crowded with customers.
Founded in 2011, this young French designer brand has not only achieved an annual sales of €50 million, but also balanced the growth in various regional markets. In its tenth year, 2021, Ami received a major investment from Sequoia Capital China. The brand is gathering the momentum to open more stores, launch co-branded collections and ex …
