Bosideng Chinese down apparel group Bosideng has appoin […]

Following reports in July that Bain Capital, the contro […]

The branded down apparel business remains the group’s largest revenue source, with its contribution further increasing to 68.9%.

Bosideng will become a key investor in Moose Knuckles, while Cathay Capital remains the controlling shareholder of Moose Knuckles.

Since 2018, Bosideng Group has set new strategic goals and embarked on a journey of transformation and upgrading, clearly defining the strategic direction of “focusing on the main channel (down jackets) and the main brand (Bosideng).”

In this article, Luxeplace.com delves into the upgrading path the down industry has been taking by examining the recently opened flagship stores of six domestic and international feather clothing brands in the Chinese market.

In the first half of the 2023/2024 fiscal year, Snow Flying, a subsidiary of Bosideng, saw its revenue soar by 52.2% year-on-year, leading the way among the Bosideng Group.

Bosideng achieved record-high revenue and net profit in its latest fiscal year.

More than three months after the opening of Bosideng’s London flagship store, LuxePlace.com visited the store on-site and found the redesigned store very different from the previous one. Through this article, we will take readers to understand how Bosideng re-arranged its London flagship store and how to step out again as a Chinese brand going abroad.