This is another move after the successful integration of the brand’s leather goods center in Florence, Italy.

Under the leadership of new creative director Daniel Lee, British luxury brand Burberry unveiled a new logo, marking the beginning of a new chapter for the brand. How Lee will transform Burberry will be fully revealed at London Fashion Week in a week’s time.

Burberry said its near and medium-term targets “remain unchanged as we continue to target high-single digit revenue growth with operating leverage ensuring good margin progression.”

In 2022, Luxe.CO’s Personnel Trends column recorded a total of 29 fashion and luxury brands that had announced changes to their creative directors. Among them, 27 companies have newcomers in place, and 2 companies have left the spot vacant. From this, we have observed 5 important trends.

In the last two weeks of 2022 (December 16-29, 2022), Luxury Brands in China Bi-weekly by Luxe.CO has compiled a list of 30 luxury brands that have launched Year of the Rabbit Spring collections.