Gold jewelry and products are increasingly popular among young consumers due to their value retention and defensive characteristics.

In the fourth quarter of fiscal year 2024, Chow Tai Fook’s overall retail value increased by 12.4% year-on-year, with growth rates of 29.4%, 5.8%, and 46.1% in the preceding three quarters, respectively.

The group expressed optimism regarding the gradual recovery of its key markets. With the recovery and growth of same-store sales in mainland China, Hong Kong, and Macau, the fiscal year 2024 is expected to be a year of recovery and a return to normalcy.