In her new position, Liliana Lucioni will be responsible for COACH’s long-term strategic and business growth plans in China.

In the Chinese market, the Coach brand currently occupies a unique niche that is distinct from traditional European luxury brands, and this gap is unprecedentedly large.

Although the travel expenditures of mainland Chinese tourists continue to rise, they remain below the pre-pandemic levels.

In the first quarter, adjusted diluted earnings per share increased by 18% year-on-year to $0.93, surpassing analysts’ expectations of $0.90.

During the third quarter of the fiscal year 2023, ending on April 1st, the Greater China region recorded a growth of approximately 20%, exceeding expectations.

It is the first national-level exhibition with the theme of featuring consumer products, the largest consumer products exhibition in the Asia Pacific region, and one of the four major exhibitions held by the country.