Shenzhen, one of China’s most developed cities, is known for its high-intensity, fast-paced lifestyle, which has spurred a strong need among its residents to relieve stress through “consumption.” The city is densely populated with high-income individuals, which not only favors fashion luxury goods but also makes high-end experiential consumption and social activities particularly popular there.

In March and April 2024, Luxe.CO Intelligence covered a total of 671 brand activities of 464 sports and outdoor brands in the Chinese market.

In mid-November, Luxeplace.com was invited to join the high-end professional sports brand Descente on a journey to Xinjiang Altay to explore the origins of human skiing.

ANTA Group’s net profit surges by 40% in the first half of the year!

Anta and FILA brands accelerate growth, DESCENTE and KOLON SPORT maintain high growth.

Over 50% of FILA’s footwear products are now packaged sustainably.

ANTA Group has achieved a staggering compound annual growth rate of over 25% in the past seven years.