From August 16, 2023, to August 31, 2023, the Luxe.CO Biweekly Ranking has compiled a total of 36 updates from 29 luxury brands in the Chinese market, including 8 marketing updates, 14 store expansion updates, 12 pop-up store opening updates, and 2 endorsement updates.
From January to August this year, a total of 18 luxury brands have upgraded 21 stores in Beijing, including both new stores and renovated old ones.
These vastly different talent strategies also reflect the different considerations of Louis Vuitton and Gucci regarding brand positioning and future development strategies.
In the last two weeks of 2022 (December 16-29, 2022), Luxury Brands in China Bi-weekly by Luxe.CO has compiled a list of 30 luxury brands that have launched Year of the Rabbit Spring collections.