On November 5, 2025, following the 60th anniversary of […]

In the past 12 months (February 2024–January 2025), a total of 67 luxury and high-end beauty brands announced brand ambassadors or spokespersons 112 times in the Chinese market, involving 83 Chinese actors, singers, models, athletes, and musicians.

At the LVMH pavilion, Hennessy showcased its initiatives and strategies from multiple dimensions—including products, craftsmanship, artist collaborations, and sustainability—highlighting the brand’s efforts globally, with a particular focus on China.

These 21 executives represent companies including LVMH, Kering, Richemont, L’Oréal Group, Tapestry, lululemon, and Asics.

Luxeplace.com has selected the latest Chinese New Year art installations from five luxury and fashion brands, showcasing how each brand interprets the “dragon” imagery.

In Laurent BOILLOT’s understanding, “culture” is not only the foremost pillar of luxury goods but also the source of long-term opportunities for luxury brands.

The CIIE booths of luxury brands have evolved from platforms for product display to platforms for cultural exchange.

“We have designed our strategy for 2030, and our ambition is to achieve 100% regenerative practices in our own sourcing, resulting in 100% regenerated soils by 2030. In terms of addressing climate issues, our goal is to reduce our carbon emissions by half in absolute value by 2030, compared to our 2019 levels, encompassing scope 1, 2, and 3 emissions globally.”

Soil protection is one of the major pillars of Moët Hennessy’s sustainable commitments.

This is not the first time LVMH Group has collaborated with Yan. Louis Vuitton, Dior, and BVLGARI have all invited Yan to create portrait pieces for them in the past.