Luxe.CO Intelligence has compiled research on the comprehensive brand activities of 105 luxury brands in China during the first quarter of 2024, selecting the top five cases most worthy of industry reference and providing exclusive commentary.

From March 16 to April 2, 2024, the 【Luxe.CO Biweekly Ranking】 included 30 brand activities

From February 1 to February 15, 2024, the Luxe.CO Biweekly Rankings recorded 35 brand activities from 31 luxury brands in the Chinese market, including marketing dynamics (9), store expansion/renovation (20), pop-up store openings (4), and brand ambassador appointments (2).

Luxeplace.com has selected ten luxury brands’ New Year short films, showcasing how these brands explore and interpret local culture as the Year of the Dragon arrives in the Jiachen year.

The CIIE booths of luxury brands have evolved from platforms for product display to platforms for cultural exchange.

From pandas, bamboo, and old houses to the Sanxingdui site, luxury brands like Hermès, Louis Vuitton, Loewe, and Arc’teryx are embracing creativity in Chengdu.

According to data compiled by Luxe.CO Tong, from January 2022 to September 2023, a total of 23 luxury brands have opened 26 stores in Hong Kong.

From 2022 to the present (18 months), luxury brands have strategically positioned themselves in the four central cities of the Greater Bay Area – Shenzhen, Guangzhou, Hong Kong, and Macau.

Gain insights into how LVMH Group strategically expanded its store network in mainland China over the past year and fostered close connections with consumers through pop-up stores, through data collected by Luxe.CO Tong.

Under the leadership of new creative director Daniel Lee, British luxury brand Burberry unveiled a new logo, marking the beginning of a new chapter for the brand. How Lee will transform Burberry will be fully revealed at London Fashion Week in a week’s time.