In the past 12 months (February 2024–January 2025), a total of 67 luxury and high-end beauty brands announced brand ambassadors or spokespersons 112 times in the Chinese market, involving 83 Chinese actors, singers, models, athletes, and musicians.
Chengdu has rapidly risen to become a major hub for fashion and luxury retail, attracting numerous brands to establish a presence in the city. How can brands win over consumers here? International brands are pulling out all the stops.
Luxe.CO Intelligence has compiled research on the comprehensive brand activities of 105 luxury brands in China during the first quarter of 2024, selecting the top five cases most worthy of industry reference and providing exclusive commentary.
From March 16 to April 2, 2024, the 【Luxe.CO Biweekly Ranking】 included 30 brand activities
From February 1 to February 15, 2024, the Luxe.CO Biweekly Rankings recorded 35 brand activities from 31 luxury brands in the Chinese market, including marketing dynamics (9), store expansion/renovation (20), pop-up store openings (4), and brand ambassador appointments (2).
Luxeplace.com has selected ten luxury brands’ New Year short films, showcasing how these brands explore and interpret local culture as the Year of the Dragon arrives in the Jiachen year.
The CIIE booths of luxury brands have evolved from platforms for product display to platforms for cultural exchange.
From pandas, bamboo, and old houses to the Sanxingdui site, luxury brands like Hermès, Louis Vuitton, Loewe, and Arc’teryx are embracing creativity in Chengdu.
According to data compiled by Luxe.CO Tong, from January 2022 to September 2023, a total of 23 luxury brands have opened 26 stores in Hong Kong.
From 2022 to the present (18 months), luxury brands have strategically positioned themselves in the four central cities of the Greater Bay Area – Shenzhen, Guangzhou, Hong Kong, and Macau.
