From Chongli and Songhua Lake to Changbai Mountain, marketing activities are flourishing across multiple fronts both on and off the slopes.

Behind the 7% increase in global net revenue to USD 2.6 billion lies a starkly polarized market landscape.

lululemon Canadian yoga and athletic apparel brand lulu […]

These sports brands introduced innovative products equipped with the latest technologies.

“In 2025, China will be a primary focus for new store expansion in our international markets.”

Lululemon hosted the largest yoga community event in Beijing since its entry into China, with over 5,000 participants in attendance.

In the fourth quarter of fiscal 2024, net revenue from the Chinese Mainland increased by 46% year-on-year.

This article by Luxe.CO highlights ten sports and outdoor brands’ Chinese New Year marketing campaigns, showcasing how they infused the festive season with positive energy.

These 21 executives represent companies including LVMH, Kering, Richemont, L’Oréal Group, Tapestry, lululemon, and Asics.

The brands selected for the Luxe.CO Intelligence Sports and Outdoor TOP 6 (September-October 2024) are: Arc’teryx, Goldwin, Lululemon, On, Salomon, and Wilson.