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Luxe.CO Intelligence has selected the TOP 4 most noteworthy brand cases: NIKE, Garmin, Fila Kids, and New Balance.
The global sports-fashion industry, led by running, undoubtedly continues to find its opportunities in the Chinese market, where high-end opportunities are still emerging.
“Luxury brands have now entered the sportswear field. In the Chinese market, sports footwear brands must offer new and better experiences and products.”
Originally founded in 1906, New Balance has been making running shoes since 1938. In 2000, New Balance reached the $1 billion revenue milestone. It has managed to double its sales in the last 10 years.
