Deckers Brands Deckers Brands, the American outdoor app […]

Nike Cathleen Benko, a member of the Board of Directors […]

Woolrich Historic American premium outdoor brand Woolri […]

Jack Wolfskin German outdoor specialist brand Jack Wolf […]

Nike Recently, American sportswear giant Nike announced […]

Nike American sportswear giant Nike has appointed longt […]

Salomon French outdoor sports brand Salomon has appoint […]

Luxe.CO Intelligence has selected the TOP 4 most noteworthy brand cases: NIKE, Garmin, Fila Kids, and New Balance.

This issue’s selected Top Cases effectively illustrate four key operational themes for the brands: Organizing and Exploring Brand Archives, Continuously Revisiting Brand DNA, Building a Lifestyle Brand, and Refined Event Operations.

“We have been overly promotional… the level of markdowns has not only impacted our brand but also disrupted the overall market and the profitability of our partners.”