In the past 12 months (February 2024–January 2025), a total of 67 luxury and high-end beauty brands announced brand ambassadors or spokespersons 112 times in the Chinese market, involving 83 Chinese actors, singers, models, athletes, and musicians.

“The stories and achievements of the Swiss watch industry over the past fifty years can be known and resonated with by more people through Swatch’s watches and Swatch’s collaborations.”

The team at Luxeplace.com is on-site at the third Watches & Wonders Shanghai Fine Watch Exhibition to bring you the latest updates on participating brands and unique insights into the high-end watch consumption market in China.

The company was upbeat about a recovery in China, a key market for the luxury sector overall and Swatch Group in particular where it generates around a third of its sales, according to estimates by Zuercher Kantonalbank.