“If men’s fashion intends to assert its influence at the beginning of 2024, then the 105th Pitti Uomo has sent a very positive signal.”

Since the Pitti Uomo 94 in 2018, Pitti Immagine has cooperated with the Danish trade exhibition Revolver to set up the Scandinavian Manifesto section to showcase Nordic fashion.

20 new or established outdoor brands from all over the world participated in the exhibition.

The theme of this year’s exhibition is “PITTIWAY,” which interprets the current psychology and outlook of people: Restart, choosing the best direction, direction and decision-making are not easy.