Bosideng Chinese down apparel group Bosideng has appoin […]

Under Armour American sportswear company Under Armour h […]

Porsche China German luxury sports car manufacturer Por […]

Porsche plans to launch its largest-ever product release offensive in the company’s history in 2024.

The 8th issue of the Luxe.CO Auto Brand Watch for 2023 has included 40 recent developments from 22 car brands/companies in the Chinese market, spanning the period from July 21st to August 20th. BYD has the most entries, followed by NIO, Lamborghini, and BMW tied for second, with Ferrari ranking third.

The offline experiential spaces of automotive brands are continuously evolving, with constant upgrades and iterations. Brands are pushing the boundaries by introducing innovative and imaginative approaches to captivate their audiences.

The premium brands includes the Audi premium brand group (Audi, Lamborghini, Bentley, Ducati) and Porsche (IPO in September 2022).

Among the important cross-border cooperations in the automotive field in the past two months, four are related to sports and outdoor shoes. 

It is the first national-level exhibition with the theme of featuring consumer products, the largest consumer products exhibition in the Asia Pacific region, and one of the four major exhibitions held by the country.