“I first came to China when I was 25 years old, and of course, I love Shanghai,” said Miuccia Prada, aged 74, at the opening of the Pradasphere II exhibition in Shanghai.
Christmas and New Year’s are fast approaching! Major luxury brands have launched their festive Christmas window displays, a series that every year can be described as a “clash of the titans.”
From December 1, 2023, to December 15, 2023, the [Luxe.CO Biweekly Ranking] recorded 37 updates from 24 luxury brands in the Chinese market. This includes marketing dynamics (10), store expansions (13), pop-up store openings (11), and endorsement appointments (3).
The CEO revealed that Prada will open Caffè Prada cafes in China within two years.
Lorenzo Bertelli, the Head of Corporate Social Responsibility at Prada Group, is one of the driving forces behind the SEA BEYOND project. He stated, “Through SEA BEYOND, we continue to advance our educational objectives, which is the only way forward. The cost of prevention is always lower than the cost of solving problems.”
From October 1, 2023, to October 15, 2023, Luxe.CO Biweekly Ranking has compiled a total of 27 updates from 18 luxury brands in the Chinese market. These updates include marketing initiatives (10), store expansions (9), opening of pop-up stores (7), and the appointment of brand ambassadors (1).
Ulysse Nardin and PANERAI both presented sustainable watch straps made from materials like discarded fishing nets.
From January to August this year, a total of 18 luxury brands have upgraded 21 stores in Beijing, including both new stores and renovated old ones.
From July 1st to July 15th, 2023, the Luxe.CO Biweekly Ranking featured a total of 42 updates from 30 luxury brands in the Chinese market. These updates included 11 marketing highlights, 7 store expansion/renovation updates, 20 announcements of pop-up store openings, 1 update on online channel expansion, and 3 endorsements by Chinese celebrities.
Prada will provide formal attire for the players and delegation of the China Women’s National Football Team for official occasions and travel purposes.
