From Chongli and Songhua Lake to Changbai Mountain, marketing activities are flourishing across multiple fronts both on and off the slopes.
BVLGARI French luxury conglomerate LVMH has appointed L […]
Arc’teryx’s sales trend in China was indeed somewhat sluggish at the beginning of the fourth quarter, but as the weather turned colder, sales have rebounded.
These latest store developments reflect brands’ heightened commitment to the Chinese market and their increasingly sophisticated operational capabilities.
Arc’teryx Canadian high-end outdoor brand ArcR […]
Since publicly available records began in the first quarter of 2023, Amer Sports has consistently recorded revenue growth of over 40% in the Chinese Mainland.
Salomon French outdoor sports brand Salomon has appoint […]
This article by Luxe.CO highlights ten sports and outdoor brands’ Chinese New Year marketing campaigns, showcasing how they infused the festive season with positive energy.
Salomon / Amer Sports Group French outdoor sports brand […]
The Greater China region’s contribution to Amer Sports’ revenue increased to 23.1% in the third quarter of 2024, a significant rise from 8.3% in 2020.
