Chengdu has rapidly risen to become a major hub for fashion and luxury retail, attracting numerous brands to establish a presence in the city. How can brands win over consumers here? International brands are pulling out all the stops.

After more than a year of renovations, Tiffany (Tiffany […]

Tiffany’s strength and deep commitment to the Chinese market and sends a powerful message: across cycles, high jewelry brands consistently embody timelessness.

Luxe.CO Intelligence has compiled research on the comprehensive brand activities of 105 luxury brands in China during the first quarter of 2024, selecting the top five cases most worthy of industry reference and providing exclusive commentary.

From March 1st to March 15th, 2024, the 【Luxe.CO Biweekly Ranking】 included 27 brand activities.

During discussions with Luxe.CO, numerous brand executives emphasized the crucial role of the Chinese market in their brands’ global strategy.

Anthony Ledru, Global President and CEO of Tiffany & Co., sat down and granted Luxeplace.com an exclusive interview.

Christmas and New Year’s are fast approaching! Major luxury brands have launched their festive Christmas window displays, a series that every year can be described as a “clash of the titans.”

From November 16 to November 30, 2023, the 【Luxe.CO Biweekly Ranking】 recorded 39 updates from 25 luxury brands in the Chinese market, including marketing updates (8), store expansions (7), pop-up store openings (20), online channel expansions (1), and spokesperson appointments (3).

From October 1, 2023, to October 15, 2023, Luxe.CO Biweekly Ranking has compiled a total of 27 updates from 18 luxury brands in the Chinese market. These updates include marketing initiatives (10), store expansions (9), opening of pop-up stores (7), and the appointment of brand ambassadors (1).