Arc’teryx’s sales trend in China was indeed somewhat sluggish at the beginning of the fourth quarter, but as the weather turned colder, sales have rebounded.

Since publicly available records began in the first quarter of 2023, Amer Sports has consistently recorded revenue growth of over 40% in the Chinese Mainland.

This article by Luxe.CO highlights ten sports and outdoor brands’ Chinese New Year marketing campaigns, showcasing how they infused the festive season with positive energy.

Chengdu has rapidly risen to become a major hub for fashion and luxury retail, attracting numerous brands to establish a presence in the city. How can brands win over consumers here? International brands are pulling out all the stops.

The Greater China region’s contribution to Amer Sports’ revenue increased to 23.1% in the third quarter of 2024, a significant rise from 8.3% in 2020.

The brands selected for the Luxe.CO Intelligence Sports and Outdoor TOP 6 (September-October 2024) are: Arc’teryx, Goldwin, Lululemon, On, Salomon, and Wilson.

This year, Wilson has opened 24 new stores in China, with many more store openings currently in the planning stages.

The valuation of Amer Sports is around $6.3 billion.

In the Greater China region, the Arc’Teryx self-operated retail stores boast a per-square-meter efficiency of over $2,000, which is twice that of North America!

ANTA Group’s subsidiary, Amer Sports, is officially making a push for the New York Stock Exchange, with Arc’Teryx representing nearly half of its revenue in the Greater China region!