After the close of trading on January 12 local time, Italian luxury group Brunello Cucinelli released its preliminary results for fiscal year 2025: revenue increased by 10.1% year on year to EUR 1.4077 billion (up +11.5% at constant exchange rates), reaching a record high and exceeding the targets set at the beginning of the year.
Growth momentum in the fourth quarter was particularly positive, with revenue rising 8.4% year on year to EUR 388.6 million (up +11.9% at constant exchange rates). Despite a higher comparison base, this performance was broadly in line with third-quarter growth.
By geographic market, China confirmed its excellent state of health, maintaining significant double-digit growth in every quarter and making an important contribution to overall performance across the Asian continent.
In fiscal year 2025, Brunello Cucinelli’s total investments reached EUR 145 million, representing approximately 10.5% of revenue. Key projects included doubling the size of the factory headquarters in Solomeo, as well as the completion of two new factories in Penne and Gubbio dedicated to outerwear production.
With this, Brunello Cucinelli completed its 2024-2026 three-year plan dedicated to “Made in Italy” artisanal production six months ahead of schedule. The Group stated that these investments will allow it to operate with confidence through approximately 2035, ensuring sufficient space to support the growth of its workforce.
Brunello Cucinelli, founder of the brand, Executive Chairman and Creative Director, commented, “We have closed a year which we have defined as record-breaking, both in terms of revenues and brand image; given the quality of sales, we anticipate a healthy, sustainable, and balanced profit for 2025.”
“From the perspective of image, style and lifestyle, we see among Italian fashion brands a harmonious identity, cultivated over time with a sense of moderation, consistency and balance.”
Looking ahead, Brunello Cucinelli expects growth of around 10% in 2026:
“In light of the excellent performance of winter sales, the promising start of the Spring/Summer 2026 collection, and the outstanding feedback on the Fall/Winter 2026 pre-collections, we are confident for the months ahead. Moreover, taking into account the strengthening of our image of absolute luxury— what we call “gentle luxury“, an expression of exclusivity, quality, craftsmanship, and Made in Italy, values that permeate our boutiques and the most beautiful multi-brand stores around the world, reflected in our relationships with clients—we approach this year with great positivity and therefore expect a healthy revenue growth of around 10%.”
— By market: brand sales showed an absolutely positive trend across all geographic regions
Europe
Revenue reached EUR 494.6 million, of which Italy accounted for EUR 158.5 million. The domestic customer base in major European markets remained strong, while high-end tourist flows continued to view Europe as the most attractive destination, supporting growth throughout the year. Performance also benefited from strong support from deliveries of the Spring/Summer 2026 collection toward the end of the year.
The Americas
Every quarter of the year delivered excellent performance, with the trend strengthening further in the second half despite a highly challenging comparison base. In particular, the fourth quarter recorded year-on-year growth of 14.2% at constant exchange rates; considering that the fourth quarter of 2024 had already posted 18% growth, this achievement was especially notable. This success was driven by the brand’s positioning in the most exclusive segment and the solidity of demand from its core clientele, who continue to seek increasingly special and prestigious garments.
Asia
The Chinese market confirmed its excellent state of health, maintaining significant double-digit growth in every quarter and making an important contribution to overall performance across the Asian continent. The Group stated, “Our conviction is constantly strengthening that the Chinese market has reached a new, great equilibrium, grounded in an always more conscious demand oriented toward quality, manual skills, and craftsmanship and capable of contributing significantly to the growth of brands positioned in the highest luxury segment.”
In addition, performance in South Korea and Japan was solid, while the Middle East showed very high levels of interest, benefiting from the combined contribution of a steadily growing local customer base and a continued international presence.
— By channel:
Retail channel
Performance remained very solid across all regions, with revenue growth in each market at around double-digit levels, demonstrating the strength of the brand and the quality of its positioning. The fourth quarter was particularly positive for the retail channel, with year-on-year growth of 14.5% at constant exchange rates. Growth was driven by a balanced contribution from same-store sales performance and new spaces. This included three major expansions completed in London, Paris and Los Angeles, as well as new store openings in Carmel (Los Angeles), Macao and Shanghai Pudong, all achieved in the second half of 2025.
As of December 31, 2025, the brand maintained a distinctive presence in international markets, with 136 boutiques complemented by 57 directly operated shop-in-shops (hard shops) within the most important luxury department stores.
Wholesale channel
The Spring/Summer 2025 and Autumn/Winter 2025 collections recorded very positive sales, driven by end-customer appreciation and replenishment throughout the year. Regarding the Autumn/Winter 2025 collection, the Group emphasised delivery dynamics favourable to the third quarter of 2025. Also positive was the contribution from the first deliveries of the new Spring/Summer 2026 collection, as well as the significant visibility and particularly encouraging feedback received by the women’s Autumn/Winter 2026 pre-collection presented to clients in early December.
The significant order intake for the Spring/Summer 2026 collection and the Autumn/Winter 2026 pre-collection further reinforced the Group’s vision of achieving balanced revenue growth of around 10% in 2026. In this context, the continued strong reputation enjoyed by the brand, its exclusive positioning, and the substantial growth opportunities present across all geographic regions and distribution channels enable the Group to look to the future with confidence.
| Source: Official financial statements
| Image Credit: Brand official website
| Editor: LeZhi
