US clean haircare brand Ceremonia has raised $10 million in a funding round led by Sandbridge Capital, a US private equity fund. Existing investors Silas Capital and Female Founders Fund also participated in this round. The company plans to use the funds to expand its presence in Sephora stores across the US and open a flagship store in New York City this summer.
Launched in October 2020, Ceremonia is a US-based clean haircare brand that uses traditional Latin American haircare recipes. The brand’s founder, Babba C. Rivera, discovered that Hispanic Americans spend 46% more on ha …