The 2024 China (Chongqing) Silk Fashion Consumption Festival is being held from December 17 to 22, 2024.

This issue’s selected Top Cases effectively illustrate four key operational themes for the brands: Organizing and Exploring Brand Archives, Continuously Revisiting Brand DNA, Building a Lifestyle Brand, and Refined Event Operations.

In Q4 2024, Luxe.CO Intelligence, under Luxe.CO conducted a study on 232 brand activities from 106 luxury brands in the Chinese Mainland. Five standout cases were selected and analyzed, offering exclusive insights.

This year, Parfums Christian Dior’s Hong Kong K11 achieved the highest scores across all eight categories, earning the Best Store for the Environment Award (Store of the Year).

“My vision is for Grand Gateway 66 to leave an impression on the outside world as a mall that is constantly renewing itself and full of vitality.”

Maserati On December 23, Italian luxury car manufacture […]

“We aim to be a leader in sustainability. Our goal is to communicate not only with consumers but also with the entire industry.”

“BIEM.L.FDLKK Group will not transform KENT & CURWEN into a localized Chinese brand.”

Aesop Michael O’Keeffe, the CEO of Australian skincare […]

Moncler Recently, Italian luxury brand Moncler appointe […]