European B2B tech solution Fashion Cloud has announced a €25 million investment, led by European growth equity investor, Verdane. Alongside Verdane, existing investors including HEARTLAND participated in the funding round.
The new capital will be used to further develop established features like ‘content’ and ‘order’, which allow retailers to access marketing material and product data from more than 600 brands while also ordering articles with one click in the supplier’s brand shops. Furthermore, Fashion Cloud will develop innovative products and add a ‘Smart Replenishment’ function. …