Luxe.CO Founder’s Talk | An In-depth Conversation with YIN’s Founder Ayur on Iterating and Leading the Brand

Aug 13, 2023

Chinese jewelry brand YIN has been a project of entrepreneurial interest that Luxe.CO has followed since its early days. Its founder, Ayur Wu, previously participated in the 2018 Luxe.CO InnoBrand Fashion Entrepreneurship Competition and has frequently shared the nuances of her entrepreneurial journey with us.
As YIN enters its ninth year of establishment and its fifth year of formal operationalization as a company, we engaged in a deep conversation with Ayur. The young woman from Beijing, whose initial passion remains unwavering, talked freely about her role as the top manager of the …