From September 22 to 28, the 2025 FILA China Junior Golf Elite Championship, title-sponsored by FILA GOLF, kicked off at Mogan Mountain in Huzhou, Zhejiang Province. Luxe.CO was invited to attend and watch the event on site.
Luxeplace observed that in recent years, China’s youth demographic has emerged as a rising force in the country’s golf scene. At the same time, brands have begun paying close attention to this trend—investing not only in youth golf apparel but also diving deeper into the professional track by sponsoring and organizing tournaments, building communities, and engaging more actively with junior golf circles. FILA GOLF is a prime example of this strategy.
— From Tournament Sponsorship to a Systematic, Strategic Approach
FILA GOLF, as a key extension of the century-old international fashion sports brand FILA’s strategic presence in the professional golf sector, has consistently focused on promoting and developing golf in the Chinese Mainland since its entry into the sport.
Starting in 2024, FILA began its title sponsorship of the China Junior Golf Elite Tournament. Hosted by the China Golf Association, this event is a first-tier, top-level tournament officially certified by the association—and notably, the only one among the six national top-tier tournaments that is title-sponsored by a professional golf brand.
The title sponsorship of the 2025 FILA China Junior Golf Elite Tournament is far more than a simple sponsorship deal; it represents a systematic investment in the youth golf ecosystem in the Chinese Mainland.
In terms of structuring the tournament system, this edition introduced an innovative initiative—the “Borderless Youth Talent Selection Program.” This program not only provides a high-level competitive platform for talented junior players but also establishes a development pathway from early training to the international stage.
FILA GOLF continues to provide strong support for the promotion and development of junior golf. Leveraging its brand resources, it empowers the tournament and offers young players professional training, international exchange opportunities, equipment support, and comprehensive services—aimed at enabling more Chinese children to shine on the green and connect with the global golf world.
Through the construction of this professional development framework, FILA GOLF not only contributes to the success of the tournament but also builds a sustainable model for the future of youth golf in the Chinese Mainland, becoming a benchmark for domestic sports brands deeply engaged in youth sports development.
— Discovering China’s “Next World Champion” in Golf
On September 25, during the finals for Groups C and D, FILA GOLF brand ambassador Yin Ruoning made a special appearance to cheer on the young participants. As the youngest Chinese golfer to reach World No. 1, Yin is not only a standout on the international stage but also a dream role model for countless young athletes.
In her role as the “Borderless Youth Ambassador,” Yin met face-to-face with the young players, sharing her growth journey and training insights, offering authentic encouragement and inspiration to the rising stars.
Her presence made the concept of “champion” feel within reach, motivating young players to believe that with persistence and passion, they too can stand at the pinnacle of the global stage.
“You don’t need to become the next Yin Ruoning. You just need to become a better version of yourself,” said the world champion, affectionately referred to as “Sister Yin Ruoning” by the young players. She engaged in sincere conversations with them, openly sharing her experiences: accepting one’s imperfections today while always looking forward to a better self tomorrow.
Yin Ruoning’s participation not only heightened public attention for the tournament but also reinforced FILA GOLF’s integrated communication model of “Brand + Tournament + Player,” expanding the societal impact of junior golf.
FILA GOLF also enhanced the overall event experience, including full livestream coverage and dedicated parent viewing areas, enabling families to stay closely connected with their children’s progress in real time.
From sponsoring tournaments to establishing mechanisms for junior talent identification and development, FILA GOLF demonstrates a brand’s long-term commitment to the future of sport.
FILA GOLF understands that the true power of sport lies not only in winning or losing, but in shaping the character, resilience, and global perspective of the next generation.
As a premium professional golf brand, FILA GOLF is committed to building a holistic golf ecosystem by investing in the future of the sport through partnerships with top professional players and hosting elite tournaments, thereby showcasing the boundless potential of Chinese golf to the world.
Currently, FILA GOLF has established a cross-generational talent framework, including new brand ambassador Yin Ruoning, golf master Liang Wenchong, rising star XU Longyi, and trailblazing golfer He Muni.
| Source: FILA GOLF
| Image Credit: FILA GOLF
| Editor: Mireya
